Example analysis of source saving measures of cart

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Analysis on the source saving measures of cartons for household appliance packaging

in recent years, the price of raw materials in the household appliance industry has been rising, but the sales price has been falling, resulting in the continuous rise of the cost of household appliance enterprises and the gradual reduction of profits. How to effectively reduce the cost of products and ensure the quality of products has become one of the focuses of competition among household appliance enterprises

in the cost of household appliances, packaging cost is always an important link that cannot be ignored, especially white appliances. Such as refrigerators, air conditioners and washing machines, because their volume is larger than other products, the cost of packaging has always occupied a very important part

after interviewing many household appliance enterprises, this journal found that. The packaging cost of household appliances still has a lot of room to fall. Qu Jie, head of electrical packaging of Aucma Group, mentioned in an interview that the general packaging cost of electrical appliances accounts for about 5% of the total cost. If the packaging quality is not affected. The packaging cost can be reduced by one hundred percent. If the content is to tax the disposable shopping bag by 5 cents, it will undoubtedly improve the brand competitiveness of the product. Jihongying, a purchaser of Philips Lighting, also said that only the price of the product is reasonable. To ensure the competitiveness of the brand. Under such a major premise, and even the complementary state will exist for a long time, the company should certainly consider how to reduce the packaging cost. To maintain the competitive advantage of products in the market

since the product packaging cost is an important part of the product cost, reducing the packaging cost has become an important part of the enterprise development strategy. The key is to reduce the packaging cost without affecting the quality of the product itself. In this regard, various household appliance enterprises can be described as Eight Immortals crossing the sea, showing their magic powers, according to their own actual situation. Work together with packaging suppliers to come up with clever ways to reduce packaging costs

In order to ensure the price of product packaging and facilitate the control of packaging costs, some powerful household electrical appliance enterprises will set up their own carton factories, and all product packaging will be produced and configured by their own packaging companies, so as to achieve self-produced and self packaged products in one step, so as to achieve the purpose of reasonable cost reduction

Sichuan Changhong Electric Appliance Co., Ltd. is a leading enterprise in China's household appliance industry, and has always been committed to the development and innovation of national household appliances. In addition to winning with product quality, Changhong's packaging strategy is also its magic weapon

while carrying out product innovation, "Changhong" also attaches great importance to packaging its own products. First of all, it is determined by the particularity of the product, such as the product is expensive, easy to damage, and must be anti-static, moisture-proof, etc. Secondly, they gradually realize that product packaging has a strong influence on market promotion and development. In order to ensure the safety and influence of products, Changhong company has made unremitting efforts to improve product packaging for many years

all packages of Changhong Electrical products are basically self-produced, and Changhong packaging company is responsible for the design, development and production of packages. Changhong packaging company has four factories, one in one and two centers, including the planning management office, the packaging research institute, the carton products factory, the foaming plastic products factory, the printing factory, the paper profile products factory, the prepress plate making center, and the testing center. It has all kinds of advanced and precise packaging, printing equipment and matching facilities, brings together the elites of all kinds of packaging and printing industry, and adheres to the concept of "being realistic, pragmatic, pioneering and innovative, and striving for excellence", Provide high-tech gold content packaging cartons

the relevant person in charge of the packaging company of Changhong Electronics Group said in an interview with this magazine that Changhong Group attaches great importance to reducing the cost of packaging products and basically controls the whole packaging cost at 2% - 5% of the whole product cost. To this end, Changhong achieved its goal by optimizing design, raw material procurement and actual operation in production

in addition, Changhong Group determines the proportion of product cost according to different profits, and determines the input of packaging cost according to different products

Changhong Group will determine a reasonable standard from the packaging cost, and then formulate different cost plans according to the specific production conditions of each workshop, such as material waste, process parameters, etc. Standardize the control of packaging costs for easy management. At the same time, according to the actual situation in production, the equipment should be improved and updated regularly

in addition, now the employees of Changhong Electronic Group packaging company have gradually changed their views on cost control. Previously, employees paid attention to ensuring production and had low requirements on cost. Now the company has linked the proportion of costs to employees' income, so that employees can actively find ways to reduce waste and control costs, and achieved very significant results. In the second half of 2014, the more important plastic material transactions in the United States include:

Changhong appliance adopts the form of self production and self packaging to maximize the rational allocation of resources, which not only saves packaging costs, but also injects vitality into Changhong appliance products and helps to improve the "Changhong" brand and image

II. Moderately reduce the consumption of corrugated board

optimize the structure of the original packaging box, and reasonably adopt the packaging structure of the new report output, which not only reduces the consumption of corrugated board, but also has great environmental significance. Today, with the rising price of base paper, this is really a good way to control the cost of cartons

according to the data, lamps and lanterns rank second among the 10 most vulnerable product packages, second only to small household appliances. The problem of how to package products has been puzzling enterprises that produce lighting products. The difficulty of packaging is mainly reflected in the following three points: first, lighting products are very fragile, which puts forward high requirements for the protection performance of product packaging. Secondly, due to the low value of the product itself, if the packaging cost is increased by overemphasizing the protective performance, some gains are not worth the loss. Third, lighting is people's daily consumer goods. If low-cost and strong packaging is used and the appearance is ignored, the market competitiveness of products in shelf sales will be reduced. Enterprises also need to take into account the aesthetics and showability of packaging at the same time

in view of the particularity of the packaging of lighting products mentioned above, various enterprises have put forward corresponding solutions, such as some enterprises exchange the increase of product damage rate for the reduction of packaging cost within the scope of not affecting the brand image, etc. How to meet these established requirements and effectively control the packaging cost has become the goal of every lighting product manufacturer. The damage rate of Philips Lighting products is basically controlled at about 5/10000, and a highly textured fluorescent effect is added to the outer packaging and printing, which is very popular with consumers. At present, Philips focuses on how to further control the cost in packaging. At present, it is mainly achieved through two ways: one is to select low gram weight packaging materials, and the other is to design a simple and less material packaging structure

Philips has a set of scientific box structure design, so that enterprise packaging designers have a lot of reference schemes. Philips Lighting packaging design department mainly tests through a series of packaging experiments, and there is no specific quantitative index. In terms of simplifying the structure, the method of reducing packaging materials (such as simplifying the barrier) was initially adopted to take whether it can pass the drop test as the standard. The latest packaging structure improvement is to remove the tea board paper used to enhance the corrugated strength from the corrugated board, and change the corrugated E-board to b-board, which increases the height of the corrugated board and improves the compression and seismic resistance of the corrugated board. Under the condition of reducing the use of materials, the strength remains unchanged, so as to naturally achieve the purpose of reducing the cost

(to be continued)

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